Offers both term and whole life insurance with customizable features
Trendsetter Super and Trendsetter LB term products include living benefits
Transamerica Lifetime provides permanent whole life coverage with Express Protect Underwriting
Living benefit riders allow early access to death benefits for qualifying health conditions
Income Protection Option (IPO) lets policyholders customize how beneficiaries receive payouts
Is Transamerica Right for You?
If you’re seeking life insurance that combines flexibility and living benefits, Transamerica Life Insurance Company offers a range of policies designed to meet diverse financial protection needs. This review explores their offerings, underwriting processes, and competitive value in 2025.
Company Overview: Who Is Transamerica Life Insurance?
Founded in 1904, Transamerica has become a major player in the life insurance industry. Backed by Aegon, a global financial services group, the company offers financial security through tailored insurance products. Transamerica focuses on adaptability, offering products that evolve with clients’ changing life circumstances.
Product Portfolio: In-Depth Breakdown
Term Life Insurance Options
1. Trendsetter Super
Coverage: $25,000 to $2 million+
Term Lengths: 10, 15, 20, 25, or 30 years
Highlights:
â—‹ Guaranteed level premiums
â—‹ Terminal illness benefit included
â—‹ Convertible to permanent insurance
○ Nonmedical underwriting (ages 18–45) for up to $2 million
â—‹ Optional riders: disability waiver, accidental death benefit
Ideal For: Individuals seeking affordable, straightforward death benefit protection
2. Trendsetter LB (Living Benefits)
Coverage: $25,000 to $2 million, with up to $1.5 million in living benefits
Term Lengths: 10, 15, 20, 25, or 30 years
Highlights:
â—‹ Access to benefits for chronic, critical, or terminal illnesses
â—‹ Covers stroke, cancer, heart attack, paralysis, and more
â—‹ Optional monthly disability income rider
â—‹ Nonmedical underwriting available
Ideal For: Those wanting comprehensive protection beyond death—especially if concerned about health risks.
Whole Life Insurance Option
Transamerica Lifetime
Coverage: $25,000 to $2 million
Issue Ages: 15 days to 80 years
Highlights:
â—‹ Permanent coverage with level premiums
â—‹ Builds cash value
â—‹ Streamlined Express Protect Underwriting
â—‹ Fluidless acceleration underwriting available
â—‹ Optional riders for chronic and critical illness
Ideal For: Applicants seeking long-term financial protection with cash accumulation and a simplified application process.
Key Features & Customization Options
Income Protection Option (IPO)
This rider allows beneficiaries to receive the death benefit in structured formats:
Initial Lump Sum: Immediate payout for final expenses
Monthly Income: Regular payments for up to 25 years
Final Lump Sum: Extra payout at the end of the benefit period
Why it matters: Empowers policyholders to support loved ones with predictable, long-term income.
Living Benefits Riders
Convert life insurance into a living resource:
Terminal Illness: Diagnosis of life expectancy under 12 months
Critical Illness: Includes cancer, heart attack, stroke, etc.
Chronic Illness: Inability to perform 2+ daily living activities or cognitive impairment
Impact: Helps policyholders address major health challenges without waiting for a death claim.
Additional Riders
Disability Waiver of Premium
Children’s Benefit Rider
Accidental Death Benefit
Monthly Disability Income (Trendsetter LB only)
Underwriting and Application Process
Express Protect Underwriting (for Whole Life)
Digital iGO e-App for easy submission
Fluidless acceleration possible (no labs or medicals)
Automated risk analysis for faster decisions
Expanded nonmedical limits for higher coverage
Traditional Underwriting
Used for higher face amounts or applicants outside simplified eligibility:
Fast-track claims processing (some benefits paid within 72 hours)
Potential Limitations
Premiums may be higher for rated or average-risk applicants
Financial ratings not always top-tier among peers
Some riders/features limited by state
Digital experience not as advanced as tech-native insurers
Who Should Consider Transamerica?
Best Fit For:
People seeking living benefits for critical illness protection
Those who prefer structured income payouts for beneficiaries
Young families, homeowners, and small business owners
Applicants who value nonmedical or simplified issue options
Consider Alternatives If You:
Need lowest premiums through full underwriting
Want indexed or variable universal life
Have complex medical histories
Prefer fully online experiences
Require face amounts beyond $2 million
Frequently Asked Questions
Q: What’s the difference between Trendsetter Super and Trendsetter LB?
A: Trendsetter LB includes living benefits for chronic, critical, or terminal illness, while Trendsetter Super only includes terminal illness benefits. LB premiums are slightly higher due to the broader coverage.
Q: Are medical exams required?
A: Not always. Transamerica offers nonmedical underwriting on both term and whole life policies for qualifying applicants, especially those ages 18–45 seeking up to $2 million in coverage.
Q: How does the Income Protection Option work?
A: IPO allows you to split your death benefit into an initial lump sum,monthly income stream, and final lump sum, providing flexibility for your beneficiaries’ financial planning needs.
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Our Clients
Satisfied users over the globe
Nancy D.
They helped me find a term life insurance policy that doesn’t require a medical exam. The process was quick, and I got coverage immediately. Couldn’t ask for better service.
Nancy D.
Term Life Insurance
William P.
I had issues with my existing life insurance provider. One call to them, and they sorted everything out. Their customer support is top-notch!
William P.
Whole Life Insurance
Jessica B.
Getting final expense insurance was something I’d put off for too long. Their compassionate approach made the process simple and stress-free. My family is now protected, and that’s a huge relief.
Jessica B.
Final Expense Benefits
David H.
Their team helped me understand the differences between term and whole life insurance. With their guidance, I chose a policy that gives me and my family long-term security.
David H.
Term Life Insurance
Karen S
I called needing assistance with my whole life insurance policy. The agent was so helpful and even pointed out benefits I didn’t know I had. Excellent customer service!
Karen S
Whole Life Insurance
Thomas G.
The agent I spoke with was extremely knowledgeable about whole life insurance. He helped me understand how it can be an investment for the future. I’m very satisfied with my policy.
Thomas G.
Whole Life Insurance
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